Senior Digital Experience Writer

WHO YOU ARE
You’re a word lover with a passion for digging deep into the details of why and how messaging works.
You’re a classic creative type with lots of ideas, but also a team player who understands that a clear strategy, well-defined roles and proper planning are a key part of any successful, collaborative digital process.
You’re a digital native who loves to stay up to date on trends—and an armchair psychologist who enjoys figuring out how people think and what drives their behavior.

And finally, you’re a flexible optimist who thrives on change, is comfortable speaking your mind, loves to influence people and processes, and always looks for the win!
WHAT YOU'LL BE DOING DAY TO DAY
As a Senior Digital Experience Writer, you’ll bring the unique IKEA voice to life for billions of digital customers around the world. You’ll lead and advocate for human-centered content practices and craft compelling copy for our digital customers—inspiring, informing and guiding them throughout their digital experience across multiple platforms. You’ll partner with other digital content experts to drive strategies and approaches, and support the broader Group Digital organization, working within a highly collaborative environment including coworkers from Digital Experience, Product, Engineering, Data and Business teams.
Here’s a sampling of expectations for your role as a Senior Digital UX Writer:
You’ll craft and direct copy and content to ensure accessibility, inclusivity, and consistency of brand voice across multiple experiences and products. From large initiatives to smaller, quick-turn projects, you’re willing to dive in and get the job done.
In close collaboration with Experience Design Researchers and/or Product UX Designers, you’ll plan and contribute to content initiatives, guide the documentation of our brand voice, oversee our published copy, and help refine the processes that make it all possible.
As a natural leader, you’ll provide direction and craft mentorship to assist in the development of the Digital Experience Writers and others as required. You’ll facilitate and drive content-focused, human-centered workshops and other co-creative methods for teams throughout the IKEA digital landscape. And ultimately, you’ll improve our content by working closely with various teams and stakeholders to create strong, vital copy across a variety of digital touchpoints.

TOGETHER AS A TEAM
At Group Digital, we set the global digital agenda to transform IKEA into the world´s leading multichannel home furnishing company. While our current Digital Transformation is allowing us to create new ways to meet and interact with our customers and co-workers, our Digital Experience Design team is responsible for shaping what the future looks like. We are advocates for equality, diversity and inclusion in everything we do.
The team has a clear vision: to create everyday digital experiences for the many people through our human-centric methodologies that enable design, inspiration and innovation.
Five principles guide us:
Design puts people first
Design brings confidence to decisions
Design is a catalyst for growth
Design brings ideas to life
Design empowers the many people

We are building the entire Digital Experience Design organization from scratch and need passionate co-workers to help drive IKEA into the future. Join us to start the journey of a lifetime!
Our organization has co-workers in Amsterdam, Sweden, Madrid, Shanghai and Philadelphia. The team of content strategists and UX writers is based in both Malmö and Amsterdam.
This role reports to the Head of Digital Experience Content and is placed in Malmö. Please note that we accept applications only in English.