Senior Manager, Brand & Product Marketing

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.
Join Visa: A Network Working for Everyone.
What’s it all about?
Reporting into the Head of Marketing Nordics and Baltics and working closely with the London HUB function, the Manager, B2B & Product Marketing is a strategic role to drive one of the engines of growth in the next five years. For these opportunities to materialise, it is critical that we further develop our practice of B2B Marketing so that we can effectively market our product and solutions to our clients in the NB cluster.
In this role, you will be responsible for establishing yourself as a value-add member of the cross-functional team who support the product roadmap through research, insights and clear understanding of customer segments and delivers the customer-centric messaging and go-to-market plans that differentiate Visa with Clients and Partners across the region. You have deep empathy for our customers, and work with the product designers, product engineers and product managers to understand and advocate for them.
You will collaborate with our Product and Marketing teams to develop and deliver innovative programs and content that drive demand and adoption of our product and solutions across our ecosystem of clients.
Attention to detail and eye for quality are critical to your success, and you will be the biggest advocate for the Visa brand – in everything from product design to communications. Whilst a deep understanding of Visa’s products and solutions is required, it’s also important to be able to be able to articulate the end user benefits in simple and easy to understand language.
You are a strategic thinker, obsessed with evangelising Visa’s products and solutions. You are obsessed with tracking performance, and always have the data to prove what is working and what is not. You are key ally of Visa’s Product Organisation, regularly collaborating with product managers, product strategists, engineers, and sales.
What we expect of you, day to day.
• Develop and execute the B2B marketing strategies that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes
• Gather and analyse market intelligence and be the expert on our competitive landscape, key audiences, who are they, how they buy and their biggest issues and opportunities, synthesize the deep insights to develop value propositions and messaging
• Oversee development of sales enablement tools and audience educational content to support regional account teams and preferred partners
• Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding within the product experience
• Ensure alignment with B2C and B2B2C teams, work together on an integrated marketing plan for the N&B cluster
• Together with HUB develop and deliver event content and engagement strategies to drive awareness of Visa’s offerings and engage targeted customers
• Develop digital content (web and social media) and engagement strategies, oversee site development and global rollout to optimize client engagement and lead generation
• Execute and control the marketing budgets for your portfolio, including ongoing management of agencies, production costs, and campaign planning to optimize investments that achieve business goals
• Develop measurement, analysis, and reporting of marketing program performance and its impact on business results and Visa brand.
• As a part of the Nordics and Baltics cluster marketing team, work on wider marketing initiatives to support business objectives
Thinking about careers differently...
At Visa, we are passionate to offer our employees compelling career growth opportunities. As such, even if you do not have experience of this function there could be skills or experiences, which would transfer well. For this role, the key skills required are:

• Bachelor’s degree
• 3+ years of marketing and product management experience
• A team member who adds energy, ideas and fun to our team and corporate culture
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, tenacity, resilience and appropriate urgency
• Strong planning, organizational and problem-solving skills
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Microsoft Dynamics, Marketo, Eloqua, AEM and Google Analytics) and driving digital marketing campaigns
• Experience working in a product management or product marketing function and / or within a marketing strategy and operations practice
• Audience-focused mindset, with a demonstrated track record of discovering key insights
• Financial and analytical acumen with strong ROI orientation
• Intercultural awareness to work with other markets and cultures