Senior Marketing Manager

On our path to becoming the world's favorite way to shop, we’re assembling an unparalleled global talent network, accelerating individual careers, and disrupting entire industries. We are on a mission to liberate humanity from all the meaningless time spent managing their purchases and finances, so they can do more of what they love. We’re in search of global talent eager to embrace a hypergrowth atmosphere and defy their own expectations.




Your opportunity
Klarna is looking for a Sr. Marketing Manager with experience in bringing a product to market, building brand awareness, and delivering on consumer growth. This role requires strategic thinking, business acumen, and leadership skills to quarterback the success of Klarna’s marketing expansion strategy. The role requires a deep understanding of Klarna’s brand & customer growth opportunities, market potentials, and the competitive landscape in the respective markets in order to develop a sharp competitive consumer positioning and consumer marketing strategy. The successful candidate will work closely with the Marketing Team within Market Expansion and other central marketing teams, to achieve and accelerate consumer growth, deepening Klarna’s global market footprint.
What you will do
Launch the Klarna brand in new markets and create the WOW effect
Help to develop Klarna’s consumer growth strategy for market expansion
Responsible for staffing and onboard local B2C Marketers to support consumer growth & brand awareness in markets
Support in localizing the global Marketing plan and specific initiatives to activate in new markets in close collaboration with the central domains and local marketing teams
Help the Marketing growth team(s) to design and develop marketing campaigns in the respective markets including (but not limited to) digital marketing, community management, events, email marketing, content, and ATL marketing to educate new users, retain existing users, drive customer value and enhance brand equity
Monitor, track, and report on growth KPIs such as growing the Klarna consumer network and increasing Share of Checkout
Be passionate about Klarna’s customer-first mindset and be ready to take on growth responsibility for Europe's largest bank in expansion markets

You should have
You have 10+ years of experience in a Marketing role from a tech company in a highly competitive market
You have experience in developing go-to-market strategies
You have experience in delivering disruptive, world-class brand communication for high profile (lifestyle) brands
You have a proven track record in increasing customer acquisition and retention while driving customer value and enhancing brand equity
You have a very strong creative, problem-solving and strategic thinking ability
You have exceptional critical thinking, analytical and quantitative skills
You come with an entrepreneurial and hands-on mindset

Please include a CV in English


What we offer:


Diversity & Community
With our diversity of skills, perspectives and backgrounds, we can create, innovate, and disrupt like no other. Diversity is part of who we are, and essential to our success.


Ownership & Impact
Here, every voice matters. We’re organized into hundreds of small teams, each run like a start-up, focused on their own problem-space.


Trust & Collaboration
Successes and failures are won together at Klarna in a melting pot of teams. Win, lose, and learn, we’re on this path together.


The Klarna Work Policy is designed to make sure we foster team collaboration while also ensuring a productive and flexible work environment. We work 2 days per week in the office on agreed days, and then 3 flexible days. We’re also providing each Klarnaut with an annual financial contribution to improve their flexible work life whether they use it to upgrade their work accessories, or their home office space!


Challenges & Rewards
We take a very Swedish approach to benefits. Support for parents, health and wellness perks—we’ve got you covered.


About Klarna
Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 90 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by helping them save time and money while better managing their cashflow and making informed decisions. Over 250,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. With over 5,000 employees, Klarna is active in 20 markets and is one of the most highly-valued private fintechs globally, with a valuation of $45.6 billion. For more information, visit Klarna.com


It is our commitment that every qualified person will be evaluated according to skills regardless of age, gender, identity, ethnicity, sexual orientation, disability status or religion. Please refrain from including your picture and age with the application.