Senior Marketing Specialist to Nasdaq European Market Services

Senior Marketing Specialist to Nasdaq European Market Services


Nasdaq is looking for a Senior Marketing Specialist to join the Marketing and Communications organization to support our European Market Services business.


We offer


With this position, we offer you a great opportunity to be in the heart of the financial markets whilst being part of the Global Marketing and Communications team. The team is a high-performing, energetic and diverse group of professionals located across the US, Europe and APAC. As a team, we steer the overall identity, visibility and purpose of our iconic brand and drive revenue generation for our diverse portfolio of products and services.


The European Market Services business is based in the Nordics, Baltics and UK. You will be responsible for implementing strategic marketing plans to support the business mission to provide leading trading, technology, data and analytics solutions to help businesses and investors succeed in the capital markets.


Your role and responsibilities


Work with the heads of marketing to model and lead the marketing funnel, its different stages and the hand off to field and inside sales


Track marketings ROI on sales pipeline, trade volume and business unit growth


Release new products using 360-degree marketing campaigns (events, email campaigns, content creation, webinars, podcasts, videos, etc.)


Leverage digital marketing tools including email, social media, SEO/PPC, look-alike marketing, geographical and behavioral marketing


Manage marketing budget to efficiently maximize ROI and propose recommendations on campaign effectiveness including partnerships/media buys/budget allocations/etc.


Create and/or work with 3rd parties to create concise content (thought leadership/newsletter and blog posts/executive summaries) on behalf of the product management team to support marketing programs


Explain complex or sensitive information in a diplomatic way; working to build consensus


Actively seek challenging assignments and is genuinely excited by exploring new opportunities to improve marketing


Work closely with both the design team and web team, located in the US, as well as other internal departments, to take projects from start to finish


We expect you to have


Degree in Marketing, Business, English or other relevant field


7+ years of marketing experience with a strong understanding of modern marketing strategies including marketing technologies, campaign management and digital marketing


Proven B2B demand generation success and experience building marketing funnels and understanding sales pipeline


Strong analytical mindset with the ability to interpret and understand marketing metrics


Strong writing/communication skills in English


Understanding of basic financial language


It would be great if you have experience in:


Marketing automation technology tools i.e. Marketo, Salesforce, etc.


Reporting, data & analytics


Strong executive presence and comfortable delivering information to senior executives


Does this sound like you?


This is a permanent full-time position located in either Stockholm, Sweden or London, UK. We will be reviewing applications on an ongoing basis but send in your application in English.


Come as You Are


Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.


Apply online: http://nasdaqinc.contacthr.com/92568825