Senior Performance Marketing Manager

Would you like to be the one responsible for, and ultimately drive and own, the User Acquisition strategy for not only one, but two, gaming studios?

As a Performance Marketing Manager here with us you won’t only be working with Toca Boca, but also our sister studio Noid. Both studios are part of Spinmaster Digital. You’ll be the one to build the Performance Marketing function and set a team in place to deliver against strategy and goals.

Working with both studios gives you the opportunity to work on a variety of games and brands, ranging from big and established or brand new, to legacy ones. All with target audiences ranging from kids to adults.

What you’ll be doing
You’ll set the User Acquisition- and App Store Optimization strategy for both Toca Boca and Noid. You’ll work closely with the various production teams at both studios, and of course, the marketing team.

You’ll collaborate with our marketing team and in-house creative hub consisting of marketing specialists, animators and designers. You’ll brief them on assets and copy needed to deliver on performance marketing campaign objectives. You'll set KPIs and evaluate performance against them, reporting results and sharing recommendations with key stakeholders.

You'll stay on top of industry trends and updates, identifying new platform opportunities and optimising campaigns based on performance data and insights.
Is this you?
You are an experienced Performance Marketing Manager who knows a lot about user acquisition with a focus on mobile. This means you have experience managing budgets, know how to set great strategies and manage the set up, and execution of, assets for Apple search ads, Google UAC campaigns, and other UA platforms.

You have a genuine interest in working with kids as the target audience and you have an understanding for what it means to be COPPA and GDPR compliant.

You’re a great communicator who is fluent in English. You know how to write great creative briefs and set messaging strategies. You communicate well with stakeholders and have a talent for presenting reports on user acquisition and paid marketing activities in an easy-to-understand way

You’re data driven and have experience using a variety of analytics tools such as Google Analytics, Tableau, Firebase, AppAnnie, and MMPs like Adjust.

This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.

Noid is a new Stockholm based game studio focused on bringing fantastic ideas and experiences to life. We focus on creating world class entertainment for gamers of all ages. Our drive is foremost the passion for creating something unexpected.

Good to know!
This position is full time and based in our Stockholm office with a hybrid working model (part office, part working from home). We apply a 6 months probationary period. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.