Senior Performance Marketing Specialist

iDeal Of Sweden is one of the leading e-commerce companies when it comes to Facebook & Instagram advertising. The Performance team creates the backbone of iDeal Of Sweden’s e-commerce and marketing departments – all the way from driving traffic & conversions and building the brand in the most important social media channels. The team is responsible for an ad spend of about 20M EUR. The focus is always on performance and direct response marketing, optimizing campaigns, ad sets and ads towards set KPIs and finding new ways to scale business and growth. The team is responsible for our global marketing – we have currently 22 online shops and we are expanding our markets rapidly.

iDeal Of Sweden is looking for a talented Senior Performance Marketing Specialist to join its fast-growing team. As Senior Performance Marketing Specialist you will be running iDeal Of Sweden’s campaigns on Facebook, Instagram, Snapchat, Pinterest, TikTok and other social channels as well as optimize the campaigns, run tests, collaborate on projects and identify opportunities to improve and scale performance. The main focus of this role is to optimize and scale activities and campaigns in order to overachieve our KPIs and growth goals. The role will report to Head of Performance Marketing and be the team leader for one or more team members.

Key responsibilities:

• Part of a team, which is responsible for all paid advertisements on Facebook and Instagram, and other social channels
• Plan, create, manage and optimize data- and performance driven campaigns
• Optimize and follow-up KPIs based on campaign types, placements and customer groups
• On-going analysis and continuous A/B/C-testing in order to identify opportunities to improve performance and scalability in ad accounts and in different markets
• Responsible for set marketing budget and overachieving sales and profitability goals
• Drive innovation within content production and ensure that iDeal’s campaigns, ad sets and ads are continuously updated, on-brand and inspiring
• Collaborate with Marketing with Design departments when it comes to content, ad copies and brand consistency
• Mentor newcomers and share knowledge within performance marketing
• Come up with ideas for workshops and find improvement

Requirements:

• 2-4 years of experience in Facebook marketing or similar platforms
• Experience of working in Business Manager, Ads Manager or in Facebook marketing platform (such as io)
• Good analytical skills and interest in using programs such as Excel, Google Data Studio, and GA
• Passionate about maximizing performance
• Capacity to plan and multitask, well organized and efficient
• Enjoys working in a creative, fast-paced environment
• An eye for details and content, interest in copywriting and storytelling
• A true team player who enjoys contributing and exchanging ideas with other teams in the business
• A positive and can-do attitude, great sense of humor, empathy, creative yet pragmatic
• Not afraid of tougher months and willing to work more than expected during these periods