Senior Performance Marketing Specialist ✨

Dear candidate,
Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like.

The Estrid rundown:

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past 3 years, we´ve done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.

Your purpose & impact:

Estrid is looking for data- and marketing-driven Senior Performance Marketing Specialists to join our Growth team. As Senior Performance Marketing Specialist, you will play a key role in ensuring our products are the top choice of the majority of people living in a target region, and create an exceptional customer experience from discovery to engagement.

The Senior Performance Marketing Specialist is an expert across performance marketing areas, with deep knowledge of paid social and/or SEM/PPC, and with extensive experience in leading and executing in multiple accounts (Meta, Google, TikTok, etc.), delivering excellent growth results and high impact from budget spend.

We believe you have a passion for performance marketing, MarTech, analytics, and are well-versed in causal measurement; A/B testing, MTA (multi-touch attribution), MMM (Marketing Mix Modelling), GEO experiments, and others to take corrective actions based on evidence.

You report directly to the Director of Digital Growth and you’ll be responsible for driving the P&L from a media spend perspective to ensure that our goals and targets are constantly over-achieved and that our user base grows at hyperspeed with maximum efficiency. 🚀

Some of the things you’ll do:

- Ensuring proper tracking, analysis and reporting, as well as best possible spend optimisation

- Reconcile company’s attribution model with platform specific data to hit company targets

- Running incrementality tests to understand impact of certain types of campaigns, spend, channels etc.

- Designing, managing and executing the user acquisition campaigns across paid media channels (Facebook, Google, Paid Social, Search, Display, Ad Networks)

- Monitoring the performance and continuously optimising the campaigns based on a data-driven approach and learnings from multiple A/B tests (bid strategies, account structure, campaigns)

- Managing performance and post-campaign analysis reporting

- Participating in full-cycle creative production and providing data-driven decisions about further creative development

- Working with the E-com and Creative teams to ensure consistent customer journey from discovery to session to conversion

- Allocate proper spending across all performance channels, continuously working on enhancing the ROI

- Developing ads with clear USPs (able to draft copy and write clear briefs) with keen attention to detail, taking on an iterative approach together with Creative team

- Analysis and documentation of top performing copy on Google, Meta and other performance channels



We hope you check these boxes:

- 5+ years of experience in digital or performance marketing with deep knowledge of paid social and/or SEM/PPC, in a high-growth startup environment- Ideally on a leading E-com with significant budgets


- Write and understand SQL

- Track record of running both Meta and Google

- Documented experience in: - Mobile app attribution

- Google tag manager (google solution for managing cookies, javascript)

- Managing Google Analytics




- Certifications in Google Analytics and Facebook Blueprint is desirable

- Experience with PM attribution both on desktop and mobile websites

- In-depth knowledge of performance campaign execution with special focus on: Google and Facebook ecosystem, programmatic platforms, ad networks, affiliate networks and SEO with proven track record of successfully executed campaigns

- A data-driven individual with very good understanding of digital data analytics, incl. - Great ability of breaking complex problems into smaller ones

- You think deeply about the numbers and draw grounded, data-driven, logical conclusions. You evaluate your work and work in iterations.




- Natural curiosity and hunger to make an impact

- Clear communicator and capable of reporting and influencing stakeholders, using data and best practices that are likely to generalise



Culture we believe you thrive in:
At Estrid, the output of every person matters. Some leadership principles we value are; customer focus, collaboration, speed, curiosity, respect, and ownership.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at a very early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.🚀

Does this sound like a role made for you? We’re looking forward to hearing from you!✨

Stay kind,

Estrid



Office & Colleagues:
We’re a driven, and ambitious team with a personal and colourful office space in central Stockholm. We have lots of great-to-have work-related stuff but also snacks, neon signs, comfy couches, and big terraces, we think you'll like it! We’re now around 70 full-time employees, which of whom ¼ have international backgrounds so our corporate language is English.

About us

Estrid is a community of dedicated creators and doers who are, perhaps without always realizing it, changing an entire industry. We’re rooting for movements and cultural shifts we believe in, and we’re here to help lead the way. We are a brand and company that’s not afraid to do things differently but in fact, celebrates differences in all shapes and forms. We need people who can fill those shoes.

Are you ready to move mountains? Good, because so are we.

Join us!

Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.