Senior Product Marketing Manager

Amazon’s Prime Video is an on-demand video entertainment service that offers customers the greatest choice in what to watch. From popular Amazon Originals such as Jack Ryan, Hanna, The Grand Tour, American Gods and the Golden Globe winning The Marvelous Mrs. Maisel, to our recent live sports offering including 37 ATP tennis tournaments, the US Open as well as Premier League games exclusively for Prime Customers. In addition, we also provides tens of thousands of movies and TV shows to buy or rent as part of the Prime Video Store. Beyond this, Prime Video offers our members the opportunity to subscribe to 60+ channels like Discovery and Starz. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The teams work in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do.
The Prime Video Store aims at providing the largest selection of digital movies and TV shows to buy or rent. To enable efficient and scalable growth, the Prime Video Store is looking for a high-performing Sr. Product Marketing Manager that brings enthusiasm for the digital entertainment space and creativity to help drive our new marketing programs that aim to offer clarity and improve customer experience. In this role, you will be responsible for recommending key product features, refining positioning and messaging, and working cross-functionally to help build and execute full funnel marketing campaigns. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big (using customer behavior to generate bold and innovative ideas for growth) while paying careful attention to detail at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will possess great project management and strong skills for proposing innovating ideas to multiple teams to achieve success.
Responsibilities will include:
Own all work streams across multiple cross-functional teams needed to execute new programs and campaigns on the market including: customer segmentation and positioning, roadmap prioritization and other critical marketing channels.
Support the development of product positioning and customer facing messaging for new marketing programs.
Execute campaigns from end-to-end: targeting and segmentation, planning, execution, reporting, and optimization.
Own reporting of key content and marketing metrics to the leadership team and broader organization.

BASIC QUALIFICATIONS
Experience using Microsoft Excel to manipulate and analyze data.
Professional non-internship marketing experience.
Experience building, executing and scaling cross-functional marketing programs.
Experience using data and metrics to measure impact and determine improvements.
Experience presenting metrics and progress to goal to senior leadership.
Multiple years of experience in digital marketing or product management.
Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, commercial and merchandising teams.

PREFERRED QUALIFICATIONS
Proven track record of defining and delivering innovative marketing campaigns that drive long-term results.
Proficiency in the concepts of A/B testing.
Excellent verbal and written English communication skills.
Experience managing, analyzing and communicating results to senior management.
High attention to detail and ability to manage multiple, competing priorities simultaneously.
Demonstrated ability to operate in a high-energy, fast-paced environment.
Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs.

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