Senior Product Marketing Manager

Monocl is a rapidly growing SaaS business focused on life sciences and healthcare. We are now looking to add a Senior Product Marketing Manager to our growing Marketing team where you will have an opportunity to have a significant and very visible impact in the continued success of the product as we transform an industry.

Monocl’s mission is to connect all stakeholders in life sciences and healthcare through software - thereby enabling our customers to target and engage the right opinion leaders, medical experts, and customers anywhere in the world. We are guided by a strong vertical focus on life sciences and healthcare, combined with a relentless drive to address great customer challenges. Monocl is a Definitive Healthcare Company.
Your challenge:
If you are energized by the thought of teaming with key stakeholders including lead generation; corporate marketing; product management; and sales/sales enablement to transform client value into revenue-driving solutions, then this is the role for you.
Reporting to the Vice President of Product Marketing, you will develop effective market-facing content; plan and execute optimal go-to-market strategies; and provide data-based market insights and analysis.
You will apply your data gathering and analytical skills; critical thinking bent; and subject matter expertise to your cross-functional collaboration leadership to create revenue-impacting tools, content and guidance.
Your Focus:
Content Development
Develop compelling and persuasive foundational differentiation positioning articulating buyer-specific value propositions
Develop engaging content for all phases of the sales funnel to support penetration and conversion programs
Lead articulation of ROI story for client buyer and influencer personas
Ensure that all market-facing content is anchored in defensible differentiation

Go-to-Market
Lead cross-functional teams in developing and executing launch strategy and plan; ensuring launch readiness; and post-launch monitoring and reporting
Partner with product management to devise and execute release communication strategy, and provide market and data inputs to prioritize product roadmap investment
Partner with sales enablement on training including product launch; value proposition; and competitive differentiation

Market Insights and Analysis
Inform all aspects of go to market with primary and secondary market research; competitive landscape assessment; and industry analysis
Identify industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients
Partner with product management to provide insights on client adoption to inform new tools, investments and programs

Qualities:
Strong analytical and quantitative skills; ability to synthesize large amounts of data into coherent recommendations
Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including clients, sales teams, and executives
Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders
Ability to write/edit persuasively, clearly and succinctly
Ability to perform in a fast-paced, deadline-driven environment

Requirements:
5+ years of product marketing experience or equivalent roles including healthcare/life sciences industry experience
Bachelor’s degree in business, marketing or equivalent; MBA
Experience managing product and market research programs

Why we love Monocl, and why you will too!
Industry leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Definitive Cares, our community service group, gives all of us a chance to give back
Competitive benefits package including 4000 SEK/year personal wellness grant, private health insurance etc.