Senior Product Marketing Manager

This is a one-of-a-kind opportunity to join a new game with a super impactful vision of providing quality entertainment for kids! This new IP has a focus on befriending animals, taking care of the environment, and going on adventures in a new natural landscape!

We are now looking for an experienced Senior Product Marketing Manager who will lead the brand and marketing efforts as a member of the franchise leadership, helping to shape the future of the Wildsong franchise. This includes setting the long-range brand strategy and working with consumer, competitive, and market insights to best position and guide the franchise in the marketplace.

If you are a marketing leader with experience working in a cross-functional team building a new brand and bringing a new game to market, translating player and business insight into marketable and commercial recommendations to shape the future of our next entertainment franchise to a new audience of players, read on!

In this role, you will collaborate with cross-functional marketing teams to craft the launch and go-to-market strategy and plans for stand-alone Wildsong experiences and games. You will work closely with our internal creative studio and game team to guide the consumer-facing elements of the master brand identity, style, and tone.

We have a vision for this new game, but we need more than that. This is where we hope you will build some magic together with us. Our Product Marketing Manager will ensure that our game and entertainment ecosystem are set up for commercial success. You will work closely with our game team on shaping the multi-touch product strategy and roadmap as we build experiences to attract and engage a new community of passionate fans and future players.

We believe that the profile we are looking for has:

- A background as a product marketing manager in the gaming and/or entertainment industry. Experience with Free-to-Play business models is a must.
- Strong experience within product strategy which includes product positioning, player insights, competitive analysis and go-to-market planning and sales enablement.
- Great communication skills and an ability to influence and inspire others.
- Project management experience and can plan and keep both long-term and short-term deliverables going.
- Strong business acumen that enables you to evaluate business cases and/or opportunities and prioritize actions.
- Open to feedback. You are able to pick up great ideas and can put forward suggestions based on feedback from internal and external sources.
- Passion for insights. You continuously identify target audience insights, youth-focused trends, marketplace best practices/opportunities, and competitive insights to translate into meaningful product updates and experiences.
- A player-centric approach and understanding of the importance of maintaining a good understanding of the products, services and target audience.
- Experience guiding consumer-facing brand communications, including brand identity visuals, copy and videos.


What we offer you

- A pretty sweet mission. We want to build quality games and entertainment experiences for girls and we take that vision very seriously. We strive to hit that mark every single day.
- We may be a big group, but we’re a tight-knit team! A diverse team of friendly, fun, and supportive co-workers from 20 different countries!
- We’re more than 50% female-identifying! #YES to #WomenInTech!
- Flexible working opportunities.
- We’re known to throw good parties from time to time.
- 30 Vacation Days.
- ITP1 Insurance plan.
- Parental pay top up to 90%
- 5,000 SEK per year Health allowance.


Curious to know more? Apply now! We’d love to talk to you!