Senior SEM & Analytics Manager

Are you passionate about driving change and getting the best out of paid search?
In Swedbank you have the opportunity to:

- Buy and optimize our paid search in close collaboration with the SEO manager (and Marketing Project Managers), to make sure that we get the most out of our presence within search.

- Leverage data and insights to help optimize the customer journey

- Use your knowledge with keyword research and execution of key word bidding

- Work with our media agency to synchronize the efforts in different channels

- Ensure that search campaigns are tracked and optimized for key metrics including conversion rates, traffic quality, return on ad spend (ROAS), and help evolve the use of our landing pages

- Stay up-to-date with industry trends and best practices to ensure our SEM efforts are cutting-edge

- Provide regular reports and insights on SEM performance to internal stakeholders

- Continuously test and experiment with new SEM approaches and features to drive improvements

- Ensure compliance with search engine advertising guidelines and best practices

- Work with a team where there is room to grow, perform and have fun

What is needed in this role:

- 1-2 years of hands-on experience working with and managing paid search campaigns is a must

- Experience working in platforms such as Google AdWords, Microsoft Ads (Bing Ads), and Google Search Console

- Experience with identifying and setting up conversion actions in ad platforms.

- Adept at reviewing and optimizing bidding keywords; conduct keyword research, and test ad copy

- Experience in reporting and analyzing campaign performance and making recommendations for budget allocation and new creative

- Experience of tools like Google Analytics and Adobe Analytics. If you have worked in Adobes suites it is a big plus

- Familiar with SEM Rush, Siteimprove, Ahrefs, and other SEO tools

- An analytical and strategic thinking, so that you can identify areas which will most benefit the business and the customer

What we offer when you join us:
- An open, simple and caring culture.
- Opportunity to create the best experience for our customers.
- An international, sustainable and inclusive work environment.
- Development opportunities and advancement in your career.
- Flexible working options.
- Access to Group performance program, company pension plan, optional health insurance, and other benefits (https://www.swedbank.com/work-with-us/compensation-and-benefits.html).

Join our team and...
..be a part of an good team of highly skilled professionals, who are jointly delivering challenging projects, maximizing customer value and increasing Swedbank’s competitive advantage”. Åsa Boffardi, your future manager



We look forward to receiving your application by 30.11.2023.
Location: Stockholm

Contacts

Recruiting manager: Åsa Boffardi, +46722014943

SACO: Henrik
Joelsson

Finansförbundet: Stina
Forsman + 46 76 127 50 89

We may begin the selection during the application period, so we welcome your application as soon as possible.

We have made our choice regarding recruitment media and therefore kindly decline contact with ad sellers or sellers of other recruitment services.

Swedbank does not discriminate anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability - everybody is welcome.

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