SEO Content Specialist

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.
We have over 11 million users all over the world who have logged over 10 million catches in our app. We’re growing fast, both in our social network and in the company, which is why we’re looking for an SEO Content Specialist.
ALL APPLICATIONS MUST BE IN ENGLISH


We’re looking for a creative SEO content specialist to help us drive traffic and build brand awareness through creating engaging content. This role will focus on creating content strategies with SEO in mind that help drive organic traffic, increase on-site engagement, and encourage users to convert.
To succeed in this role you must be creatively minded, have an understanding of the fishing space, and be outgoing to form relationships with partners, influencers and more. You may also be called on to assist with other copywriting related tasks for sales and email campaigns.


Responsibilities
Act on content strategy for the Fishbrain domains. This includes our blog, content that lives on shop, product related pages, and external content.
Work with internal teams to help achieve company goals by creating complimentary content (for example, creating content in advance of important sales, or promoting new app features, interviewing new brands)
Identify opportunities to use our data to create blog posts, infographics or more.
Prioritize content based on value, seasonality, and other metrics.
Establish relationships with partners to write about their brands, products and more.
Regularly analyze content performance.
Assist with editing and publishing content from external contractors.



Requirements
Understanding of the SEO space, especially as it relates to content
Understanding of creating engaging content using calls to action.
Professional writing skills
Understanding of the fishing industry and space, and willingness to learn
Ability to work hours that coincide with CET and US Time Zones (ideally work hours in E.S.T)
Internet-savvy creative that can identify topics that will generate interest among target audience.
Outgoing and able to form and maintain relationships with partners.
Ability to spot, analyze and take advantage of trends.



Some Preferred "Nice to Haves"
Digital PR or Communications experience or study
Knowledge of commonly used SEO tools such as SEMRush and AHrefs
Knowledge of analytics tools such as Google Analytics


Our Bait
We have trust in our employees which means that 1. you will be given a lot of responsibility from day one and 2. we value your opinions and ideas. No matter the team, everything we do has an impact on our users and on Fishbrain as a company. Our culture is very important to us. If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!