SEO Data Analyst to Business Tech

We are looking for an experienced SEO data analyst who will be part of the new Business Tech organisation.
What you will do as SEO data analyst
As a SEO data analyst you will be responsible for the analysis of SEO data across the H&M Group to ensure we attract and engage our target audiences and convert visitors into customers. You will be a core team member of the SEO CoE (Center of Excellence) product team working closely with all our brands and marketing stakeholders.
You will together with the agile team play an important part of building the foundation baseline for SEO knowledge at the H&M Group and align our SEO mission with our optimization efforts.
To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Furthermore, you will:
Analyze, report and deliver actionable SEO insights to constantly improve the customer experience
Develop SEO reporting for all H&M Group brands and support roll-out to the organization
Communicate and explain the SEO data and its implications to various stakeholders to advocate data-driven decision making and improve the customer value
Identify commercial opportunities leveraging data and present business cases showing the impact of SEO efforts
Provide data insights for technical solutions and system improvements
Work in an agile team that proactively drive continuous improvements and challenge ways of working


Your mindset & skills
We believe that you are flexible and have the ability to work under change and uncertainty and you are a great team player.
Our journey will lead to something new and exciting - we will test, fail and learn. You are an important player in this transformation, therefore we believe you are flexible, stress-resistant and able to work in an environment that is not yet formalized.
As the ideal candidate, you will have the following qualifications:
A degree in Digital Marketing, Digital Analytics or related field
Experience in working with SEO, SEM, other digital channels, Google Analytics, Google Tag Manager, Google Data Studio, SEO tools and applications
Excellent analytical and problem-solving skills, and have a phenomenal communication capability
Ability to analyze, report and present large amounts of data into clear insights and empower data-driven decision making
Ability to reach goals and deadlines, take direct action to address problems
Ability to translate SEO business requirements into analytical requirements and to advise the business in the best solution from both a business and maintainability perspective
Experience and strong interest in SEO strategies, best practices, tools and trends
Strong customer focus, commercial mindset and innate curiosity
Experience in working in agile environment and adopted the principles and values of agile methodology
Experience from front-end development and at a large enterprise business or within the retail industry is preferred but not essential
Fluency in both spoken and written English


The H&M group is on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Rapid technological development and new customer behaviours are transforming the fashion retail industry. To cater the individual needs and desires of our millions of customers, Business Tech delivers technological solutions for the entire value chain for all our brands.
We continuously surprise and delight our customers and accelerate our business - by releasing the power of people, data and technology. We explore new ways of working, have a customer focused mindset, embrace our strong values and release the power of our people to innovate and develop products that make a meaningful impact to customers all over the world.

Do you think we are a match? We hope so!
This is a fulltime position with placement in Stockholm area. The selection process will involve HR, Product Owner and the Competence lead for our Customer Attraction product area within the Customer Domain.
Please apply with CV and cover letter as soon as possible, but no later than 16th of September.
Questions about the role? Feel free to contact Mirva.Lindroth@hm.com. We do not accept applications through email
We are looking forward to your application!