SEO Manager

We believe the person that will be successful in this role is someone that has a curious mind. Who is not afraid to ask questions, learn new things and is humble to data - listens to it even when it disproves their own point of view. This person would also have collaborative spirit - working with people from very different backgrounds, culture and be able to communicate complex concepts to others in written and verbal form as well as create enthusiasm among others for SEO.

The team needs someone who can ask questions, continuously keep learning, learn from others, though as well be relentlessly resourceful.

In addition to the above you are passionate about SEO. We expect you to be and act as the thought leader/strategist being the centre of excellence for everything related SEO. This is a unique opportunity to create and execute the strategy for an international, wide assortment e-commerce player.

It is not a walk in the park, closer to structured chaos. Being good in organization/planning, being independent and adaptable are traits that separate high performers at Pierce.

RESPONSIBILITIES

- Own the SEO sales budget.
- Own and drive implementation of SEO Strategy (Technical and Content).
- Own SEO project pipeline, manage ongoing projects and workflows. Work with extended developer team and other functions as needed.
- Own ongoing country specific SEO gap analysis.
- Own reporting and analysis of performance metrics and regularly share them with the greater team.
- Evangelize and educate the company on best practices for SEO.



- Fundamental understanding of technical SEO issues, including site architecture optimization, site speed considerations, on-page and off-page optimization, keyword research, competitor analysis and reporting SEO to leadership team.
- Familiarity with common SEO tools, including 3rd party rank tracking tools, link analysis tools, and search engine webmaster tools like Google Search Console and enterprise SEO tools like OnCrawl / Botify.
- Strong ability to identify technical issues and provide a clear direction for potential solutions
- Must be able to communicate succinctly to executives and others who will not understand the esoteric nature of SEO.
- Proven experience managing technical SEO projects in cross-functional teams.
- Previous experience managing SEO in high growth e-commerce company.
- We have people from more than 20 different nationalities – be comfortable in both verbal and written communication in English.
- Previous project management experience is a plus.
- Product owner certification is a plus.
- Previous team lead experience is a plus.


Pierce is the ecommerce company that has grown to become Europe’s biggest online retailer for gear and accessories within Motorcycles and Snowmobiles. We do this throughout Europe through our shops 24MX, XLmoto and SledStore. The company is in an amazing growth spurt, growing by 30% annually. At the beginning of 2009 we were a team of 4, today we are 400 international professionals, committed to giving our customers across 17 European markets a huge range of products and an extraordinary level of service.

Our turnover during 2019 was 120 MEUR, up over 30% from the year before. And 2020 has started well. We continue our growth journey and, as a 'D-Award' finalist, we were recognized as one of the 3 best e-commerce companies in Sweden - something we are very proud of. In 2020 Pierce also received the Sweden's Best Managed Companies recognition, sponsored by the global audit firm Deloitte in cooperation with Nasdaq.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.