SEO Specialist, Group Digital, INGKA Group

WHY WE WILL LOVE YOU
You understand the unique needs of e-commerce SEO and don’t shy from exciting challenges, such as boosting the organic visibility of the IKEA brand in 40+ markets.
You have an advanced understanding of how SEO intersects with related fields as UX, SEM, Web Development, and Content Marketing.
You have experience forming, pitching, and implementing competitive strategies based on SEO research and digital trends.
You know how to optimize for search intent and user journey, approaching all assignments with a ‘customer-first mindset.
You employ a data-backed and analytical approach to identifying opportunities and resolving website issues, and you’re used to reporting on key SEO metrics.
Your knowledge of how to optimize for essential ranking factors is comprehensive, from schema markup to backlinks acquisition and local search.
You’re thoroughly familiar with SEO and Web Analytics tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Majestic, Deepcrawl, Screaming Frog, and Excel.
Your command of written and spoken English is exceptional, allowing you to communicate complex topics in multi-national environments.

WHAT YOU’LL BE DOING DAY TO DAY
You’ll be a results-driven collaborator whose combination of creative thinking and technical skills will see you successfully optimize one of the world’s most visited websites.
Approach SEO with a global mindset that considers the unique needs and challenges of optimizing IKEA.com in multiple markets.
Collaborate closely with product and content teams to ensure SEO essentials are incorporated into the earliest stages of planning.
Contribute to awareness and knowledge of SEO across the organization.
Ensure search-friendly optimization of digital ventures and growth strategies, such as the transition to omnichannel experiences and the development of new digital products.
Strengthen IKEA’s digital reach, allowing IKEA to meet target audiences at every stage of their searcher journey.
Audit, identify and resolve technical SEO issues and bugs.
Test scalable methods of optimizing content and resolving technical issues through effective usage of data sources and experimentation.
Partner with Content Assignors, PR, Local SEOs, Merchandisers, Product Owners, and Communicators, providing search behavior insights, keyword research, and SEO best practices.
Communicate and collaborate with vendors for optimal utilization of procured tools.
Monitor performance and analyze data in the context of seasonality, world events, user behavior, algorithm updates, industry trends, and website updates.
You will be key to IKEA’s digital growth - contributing towards visibility, authoritative positioning, and conversion goals.

TOGETHER AS A TEAM
Our mission lies in understanding the customer, optimizing according to their needs, and maximizing the accessibility of the IKEA brand in the most essential digital channel: search. We are inclusive, supportive, humble, curious, and ambitious. We are forever learning from each other and looking toward the future.