SEO Specialist - H&M

Company Description
Do you want to work with one of the world’s most visited fashion websites, in a role where you can have true impact? Being part of the global SEO team at H&M means working in a dynamic international environment across 40+ markets – and as an experienced SEO Specialist you will be a key player in our success!


Job Description
About the role:
As SEO Specialist at Online Sales you will be operationally responsible for H&M’s onsite SEO content. You will ensure best-in-class optimization of E-commerce pages and help H&M become truly customer-centric with a healthy obsession for search data and delivering added customer value.
To succeed in this role, you need to have deep knowledge of SEO in general and onsite SEO in particular, combined with the curiosity to keep developing and pushing the envelope. You’ll also have the interpersonal skills necessary to spread what you know and have learnt while building trust within a large organization.
Your work requires fast decision making and responsibility in constant alignment with other functions. You will deliver SEO excellence in close collaboration with a growing number of both internal and external stakeholders – from developers and SEO tech specialists to translation agencies and assortment experts. You will have the opportunity to grow and develop your skillset further within SEO and related areas.
Key Responsibilities:
Issue and coordinate E-commerce page creation and SEO copy production based on SEO insights
Operational responsibility of all SEO E-commerce content on HM.com, ensuring high quality and best practice is maintained
Improve ways of working and content production processes, from quality assurance to copy automatization
Be the main source of SEO expertise within Online Sales – supporting different functions while ensuring SEO is always accurately prioritized in a timely manner
Analyze H&M website and analytics data, identifying issues, finding solutions, experimenting with solutions at scale in order to improve business performance
Key point of contact for external partners, assuring quality in content delivery through clear briefs, automatized templates and efficient validation processes
Ad Hoc analysis and keyword research, follow-up and reporting on SEO activities
Stakeholder championing SEO content development within H&M Group Business Tech



Qualifications
We Believe that you as a successful H&M SEO Specialist have:
3+ years’ experience from a dedicated SEO role
Experience from international E-commerce SEO
Project management experience
Comfortable communicating with multiple different teams and stakeholders on a daily basis
Ability to handle large datasets with ease, Excel/Google Sheets is your best friend
Experienced with tools such as Google Analytics, Google Search Console, Screaming Frog and SEMrush
Strong analytical skills with an ability to prioritize tasks based on business impact
Highly structured and organized mindset
Entrepreneurial spirit with a drive to constantly innovate and improve processes
You are a team player, able to listen to others, have an agile and flexible approach, are open minded and straight forward –
Experience from working on agency side is considered a merit
Passion for fashion and retail is advantageous
Excellent written and spoken English – additional languages are a merit
Swedish is not mandatory



Additional Information
Are You ready to join? This is full-time position. You will become part of the Customer Engagement team at Online Sales and report to Head of Customer Engagement. Location: H&M Stockholm Head Office. Submit your CV and short letter of motivation in English as soon as possible, at the latest by 30th Nov.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.