SEO-specialist to H&M

Company Description
Are you a passionate SEO guru who can inspire and lead a cross functional team to scale success towards the desired state, with the aim to help millions of customers finding what they want? Do you want to be part of taking exciting steps to accelerate the impact from SEO across our business as part of the future journey for Monki? If so, you might be the one we are looking for.


Fashion is our expression, and we have a passion for it. But it doesn’t stop there. We want to make a difference. We want to empower women to empower the world. As a purpose-driven brand we at Monki not only want to be recognized for our on-trend collections and sisterhood values, but also for our brave sustainability efforts, conscious initiatives, and passionate community. We’re in this for the long haul and we’d love for you to join us on this journey.
Job Description
We are looking for an SEO specialist to join our fantastic Monki family! As our SEO Specialist, you are responsible for maximizing organic traffic to Monki.com by improving page ranking and optimizing the site for search engines. This is a brand-new role at Monki that allows you to create and formalize it together with us. You will work both strategically and operationally in close collaboration with an SEO copywriter, PR, SEO experts within our Business Tech organization, and SEO specialists at other H&M Group brands. You will also be in close collaboration with other key partners at Monki and within H&M Group to ensure the performance of SEO. Being a part of our team provides great opportunities for you to develop your skills and set up new ways of working. If you want to make a big impact and see results, this is the role for you!
Your main responsibilities include, but are not limited to:
Deliver and execute SEO strategies for Monkis website that meet business goals and secure growth
Keep up to date with the latest SEO trends, strategies, and algorithm changes and share with relevant stakeholders
Perform ongoing keyword research and competitive analysis
Drive and prioritize SEO site developments, setting requirements and acceptance testing
Implement changes in content management systems (CMS) and update metadata
Execute on-page optimizations
Collaborate with the global E-commerce & Marketing team and with SEO specialists within the H&M group. Guide relevant teams to optimize Monki.com sites for search engines through training, best practice guidelines, and research
Collaborate with content creators and ensure best SEO practice is followed
Lead authority strategy and determine link-building or clean-up tactics


Qualifications
We believe you can work both independently but also enjoy being part of a team and achieving things together. You want to empower everyone around you to be who they want to be, and you are happy to lend a helping hand when needed because you don’t leave anyone behind. As a person, you dare to be progressive and take brave decisions by being creative, passionate, and results-driven. You are inclusive, open-minded, and have a big heart. To thrive in this role, you need to be communicative, persistent, structured, and organized and be a problem solver who is self-motivated and sees possibilities. We also believe you have a customer-centric mindset and take decisions based on evidence and insights.
Whatever part you play, you won’t stop saluting sisterhood. You will be part of driving global change through empowering women to empower the world. As part of Team Monki, each and every individual has the ability to make a difference in our business, every day, and to put Monki on the map. Our brand DNA of Empowering, Brave, Friendly, and Fun is ingrained in everything we do, and we pride ourselves in reflecting these values across all parts of the business and beyond.
We would love to meet someone who has:
+2 years of experience in successfully developing and executing SEO campaigns in a similar role
Experience in working and using SEO tools including Ahrefs, Screaming Frog, SEMRush or similar
Knowledge of SEO (on-site, off-site, tech) and basic understanding of SEO copywriting
Experience with Web Analytic packages, Google Analytics, Webmaster tools
Knowledge and/or experience reading code (e.g., HTML, CSS, JavaScript). Experience in coding is a plus.
Experience with and/or understanding of other marketing channels (e.g. Pay per Click)
Experience in working with popular CMS’ (e.g. Adobe Experience Manager, WordPress
Fluent in English, both verbal and written

Additional information
Please note that we are an international company, and our internal language is English. The job is placed in our Head Office in Gothenburg and is a full-time assignment.


Apply with CV in English as soon as possible but no later than the 15th of August. Due to GDPR, we only accept applications through our career page. H&M Group strives to have a fair and inclusive recruitment process. We kindly ask you to not attach a cover letter to your application as they often contain information that can easily trigger unintentional biases. 


We look forward to receiving your application! 


H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.