OBS! Ansökningsperioden för denna annonsen har
passerat.
Arbetsbeskrivning
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Do you want to be a part of one of the world's most successful electronics companies?
Samsung continues to grow, and is now looking for a Site Optimization Specialist to our Digital Marketing Team. In this role you will be responsible for the A/B - and multivariate testing of Samsung Campaign Landing Pages. By executing and managing the testing strategy you will help to improve the customer experience to optimize brand and business result and deliver insights on campaign effectiveness to enhance results of future Samsung digital campaigns. You will work closely with other online business units to assist with expertise within online testing and also carry out practical measures.
You will be working in our Kista Office and report to our Digital Marketing Manager.
You will be working with:
- Developing, suggesting and implementing appropriate online testing methods in terms of A/B and multivariate testing, for examining and improving Samsung Landing page effectiveness
- Translate A/B testing and multivariate testing data to quantifiable data that enables analysis of the effectiveness of Samsung digital branding and business on its Campaign Landing Pages
- Use sophisticated statistical methods to ensure that the online testing structures and design meets the requirements of Samsung business focus and statistical reliability
- Assist as an A/B and Multivariate-testing consultant to other parts of the organization; provide expert knowledge to support the optimization of desktop site and mobile for its entry pages, product pages and support pages, as well as eCom and CRM functionality
- Work closely with Samsung web editors and campaign developers to provide insights and guidance for tactical planning of current and future content marketing
- Continuous trend spotting of new and assuring online testing methods to ensure Samsung are on the leading edge in the field
- Make recommendations when needed regarding third-party tools that will add value to current processes and methods
Suitable background:
- 3 years of advanced A/B and multivariate testing experience
- Experience with A/B and multivariate testing tools
- Experience with Web Analytic tools such as Google Analytics
- At least bachelor?s degree in relevant field such as marketing, statistics, mathematics, economics or computer science
- Knowledge of statistical methods and data analysis
- Advanced knowledge in digital marketing
- Deep experience in e-commerce
In the role, it is important that you have strong analytical skills as well as project management skills. Samsung is a dynamic company in a fast moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take initiatives.
Selection and interview process is ongoing; therefore please apply as soon as possible but no later than 2014-03-16.
We look forward to get your application!