Social Media & Community Manager

We are looking for a data-driven, creative and structured Social Media & Community Manager to join our digital marketing team for Libero in Region North. In this position, you will play a key role in ensuring Libero’s continued success and growth as part of a strong and highly motivated marketing team within Essity.
Libero is the leading brand in Baby Care within the Nordics thanks to its high-quality products, constant innovations, and its cutting-edge digital marketing activities. Other leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
About the role
As a Social Media and Community Manager for Libero, you will set and execute the strategic direction for paid social media campaigns and influencer marketing at a regional level, ensuring that regional differences are carefully considered. This includes creating and implementing strategies, producing engaging content and leveraging data to continuously improve performance, drive loyalty and support recruitment and growth.
This position can be based in Gothenburg, Allerød, Oslo or Espoo, reporting to the Digital Marketing Manager for Libero in Gothenburg.
What you will do
Develop platform-specific paid social media content for TikTok, Instagram, Facebook, and other relevant platforms.
Plan, execute and manage influencer marketing initiatives.
Collaborate closely with our digital team to ensure alignment and synergies between paid and organic efforts, maximizing overall campaign impact.
Ensure all paid social and influencer content aligns with the brand, resonates with the target group, and meets campaign objectives.
Lead and manage regional projects with clear timelines, structured planning, and effective execution.
Stay updated on social media trends, platform updates and best practices for paid advertising to ensure brand remains innovative and relevant.
Analyze and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Who you are
We believe you are a creative, analytical, and goal-oriented social media expert with a passion for digital marketing. You thrive in fast-paced environments and bring a proactive mindset, constantly seeking opportunities to innovate and improve.
You are organized and structured, ensuring that regional initiatives are executed efficiently while accounting for regional differences. While collaboration comes naturally, you are self-driven and capable of taking full ownership of projects. With a deep understanding of the digital landscape, you combine creativity and data to deliver outstanding results.
Higher education in a relevant field
3+ years of hands-on experience in paid social media
Experience working at a regional level (preferably in a retail sales organization).
Strong analytical skills with the ability to translate data into actionable insights.
Experience with tools like Meta Business Manager and TikTok Ads Manager is an advantage.
Excellent organizational and project management skills for handling regional responsibilities.
Fluent in English and a Nordic language - spoken and written.

Application
Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail.
As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.