Social Media Manager 5.11 Tactical, Malmö

Do you want to work with creating content and drawing up strategies for social media? We are looking for someone that wants to join 5.11 Tactical in building their brand and make it even stronger - and at the same time, have a great time doing so!

Who is 5.11 Tactical?
They are innovators who make purpose-built, technical apparel and gear for life´s most demanding missions. 5.11 Tactical is one of the most recognised and fastest growing brands within the tactical apparel and gear industry. They work closely with first responders, tactical operators and people with an active lifestyle, around the globe, who in their daily missions need highly quality, functional and comfortable products. The office in Malmö, headquarters of 5.11 International AB, is responsible for sales and distribution, serving countries in Europe, Middle East and Africa.

What we are looking for
As a Social Media Manager, you will manage and develop the strategies as well as the direct look and feel of their social media channels. You will be the company’s voice towards the world and the caretaker of the growing and closely knit community. You will be responsible for their accounts across multiple platforms (Facebook, Instagram, TikTok) as well as across multiple countries.

Examples of work tasks:
- Manage all communication with 5.11 Tactical’s European community
- Create content, plan and post organic posts for their various accounts
- Brainstorming regarding different campaigns
- Stay up-to-date with fast-moving trends
- Weekly meetings with the US Social Media Team, to make sure they are aligned globally

Who we are looking for
At 5.11 International they believe in being highly skillful and having the right mindset, rather than having the “proper” education. However, excellent writing skills in English are a must. Also being skilled in taking photos, creating reels and understanding the importance of right lighting, are needed.

Bonus skills:

- Good writing skills in German
- Have an interest in our products, or the areas of use
- Experience in Illustrator, Photoshop or XD
- Experience of social media planning platforms, like Sprout Social


As a person we believe that you are passionate about creating strategies and understand the importance of how social media is affecting the view of a brand. Preferably you are someone who has a lot of ideas and likes driving them. To fit in this role, as well as the company, you are a humble team player who loves communication, strategy and planning.

Why should you work for 5.11 International?
At 5.11 International you will get the opportunity to not only work with social media in Sweden, but around the world. It is a multicultural company where everyone without prestige work together towards a common goal. Despite being a part of a larger global organization, they have managed to keep that sense of being a family. The workplace should be a place where you enjoy going to, to do good things for the right people and have fun whilst doing it.

Before sending your application
Please write your application in English. If possible, we would also appreciate if you sent a portfolio of your previous work regarding social media, showing off both your content creation skills as well as your English. In this recruitment, 5.11 International has chosen to collaborate with Skill U. For more information, please contact responsible recruitment consultant Ida Granrot, 073-3353741, ida.granrot@skillu.se.