Social Media Manager

Scania´s purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment. To this end, our corporation is undergoing a radical transformation, from being a global traditional heavy vehicle manufacturer to becoming a leading provider of complete sustainable transport solutions. Communication and digital technologies are one key element, among several, for a successful realization of the ongoing transformation. Scania’s Communications Department operates globally towards several key stakeholders. We are now recruiting a talented and passionate Social Media Manager to enhance and evolve our presence in digital channels even further.

The role

The Social Media Manager will be working closely with Scania’s presence in social media globally and will belong to a team currently consisting of ten people with both strategic and operational tasks within marketing communication, editorial communication, social media and online strategy. The role includes both strategic and operational responsibility and requires knowledge in the mechanics of social buying and audience targeting, as well as an analytical sense and an understanding for the correlation between different content pieces, different channels and different target groups. The Social Media Manager will also be working with coordinating activities and support towards Scania's network of social media editors around the world. All in all, we want to make sure Scania’s presence in social media strengthens both our business and brand awareness.


Core responsibilities include:



• Setting paid media spread strategies for product launch campaigns, lead generation and awareness assignments
• Hands-on setting up and optimizing advertising campaigns on Facebook, Instagram, LinkedIn, Twitter and Google 
• Working towards improved social media presence globally 
• Turning social media analytics data into recommendations for optimizing paid media campaigning, content production and overall social media activities. 
• Coordinating /supporting and educating the network of online editors globally in social media and paid activities
• Working with external agencies and partners for social media strategies, paid campaigns and content production



Your profile

You have extensive work experience from:


• Working with social media on a strategic and operational level preferably from larger corporations, B2B or B2C
• Setting paid social media strategies as well as digital marketing and advertising on an operational level
• Interpreting communication assignments and how to convert them into social media communication for different target groups in different channels 
• Working with external suppliers
• Experience in complex organizational structures and simultaneously coordinating different projects
• Excellent communication skills in spoken and written English / Swedish


Education


• You have an academic degree or similar, in media or marketing communication. 

As a person, we are looking for

You are a highly valued team player and an excellent communicator. You are structured, proactive and have experience from multi-project assignments. You are a self-motivated and creative person with a problem-solving drive, interpersonal skills and the ability to adapt quickly to shifting priorities. Most work is carried out cross-functionally and being skilled at creating a positive atmosphere, building relationships and engaging people is something we value highly and believe to have a direct impact on the final outcome.

We offer
You will be part of a team of highly experienced and creative marketing communicators, digital marketing specialists and editorial communicators. In addition to personal and professional development opportunities, we offer a combination of onsite- and remote work and dynamic and inclusive work culture. If you live in Stockholm, we offer direct bus service between Stockholm and Södertälje, Scania Job Express. Above all, we offer you a unique opportunity to contribute positively to Scania’s digital transformation and thereby to a more sustainable future!

Further information

If you have any questions or simply want to have a dialogue, don’t hesitate to contact Karin Wassén (karin.wassen@scania.com).  

Application

Your application should include a personal letter and CV as well as copies of any relevant certificates.

We look forward to receiving your application!

 

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