Social Media Manager at H&M HOME

Company Description


Are you passionate about social media, love analyzing performance and thrive in an entrepreneurial environment? Do you want to be a key player in building the interior brand H&M HOME? Then this position as Social Media Manager in the H&M HOME Marketing & Communications team might be something for you!
H&M HOME is a global Interior brand within the H&M group – one of the biggest fashion and design companies in the world. At H&M HOME we are building a world class interior brand and currently operate in +50 countries. Made to inspire, the collections merge modern design and quality with affordable prices – enabling interior lovers across the world to create a personal home. With us, you get the opportunity to work close to our customers in a creative and dynamic culture.


Job Description


As our Social Media Manager, you will have responsibility for running, developing and extending our social media channels. Your responsibilities will include, but is not limited to:
Build and execute social media strategies with the objective of growing channels, engagement and ultimately drive new sales for the business
Collaborate with marketing, PR, sales and buying for content and campaign development that align with overall goals and brand identity
Work closely with agencies and creatives to secure the most optimal paid and organic social content adapted for each platform and our audiences
Set paid strategies together with our agency for both branding and performance ads
Establish and optimize best practice for H&M HOME on each platform
Responsible for planning engaging content in our channels
Set and manage the total social media budget connected to different objectives and KPIs to drive brand, traffic and sales
Measure and analyze impact of social media initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions to learn and improve
Be up to date with the evolving landscape and bring forth ideas to stay competitive within social media





Qualifications


You are proven as a social media manager or similar and have experience in building and nurturing fast growing social communities, preferably within retail. You know how to optimize each social channel and can drive and optimize strategy and messaging to effectively engage the audience. You love analyzing performance and are passionate about staying up to date with the latest social media trends. You have a strong entrepreneurial spirit with drive and good interpersonal skills. We are a small organization and you can work high and low with the objective to grow with us as a brand. Your skills also include:
Well documented experience (+3 years) working with paid and organic social media, developing and managing strategies to grow social media audiences and ultimately drive new sales for the business at an agency or in-house team
Ability to drive our social media channels both when it comes to content, interaction with our community, development and ways of working with other functions in our organization
A proven capacity to manage engaging content and paid ads for key social media channels such as Facebook, Instagram, Pinterest, YouTube etc.
Experience from management of large social media budgets to drive brand, traffic and sales
Ability and experience in working with CMS and social media analytics tools and to develop marketing strategies based on findings
Excellent communication skills in English, both written and spoken
Genuine interest in interior decoration
Highly motivated problem-solver and a self-starter; capable of working independently, yet collaboratively, within a fast-paced environment





Additional Information
If you feel that your experience, skills and ambitions are right for this role, please send your application through our career site latest August 15th. Kindly do not send applications to this email address, due to GDPR, we only accept applications through our career page.
This is a temporary position starting October 11th 2021 until October 14th 2022, based at H&M Home’s Head Office in Stockholm, Sweden.
H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
We look forward to receiving your application!