Social Media Marketing Manager to H&M Brand Development

Company Description
H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holistic brand- and creative strategy and build an inspiring brand experience across all touchpoints and every interaction with consumers around the world. We create and steer brand building marketing. We set the frame and orchestrate the global marketing budget and brand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.


Job Description
We are seeking a dynamic and experienced Social Media Marketing Manager to join our team at H&M and contribute to the evolution of our brand.
As a key player in the Brand Development function, you will shape our organic and paid social media strategies and editorial calendar to drive business growth. The ideal candidate will possess a unique blend of strategic and creative expertise, team leadership, production experience, and a proven track record in setting social media and influencer strategies.
Key responsibilities:
Oversee the creation, curation, and publication of editorial and performance marketing content across social and owned channels.
Develop and execute a comprehensive content plan, optimizing it from a social media perspective while aligning with business and channel strategies.
Ensure continuous brand-aligned updates on prioritized social media channels.
Lead and manage a team and develop direct reports
Align with operations lead to ensure resources and operations are connected to business goals.



Qualifications
We are looking for you who love and understand how to make great editorial content for a fashion brand and have a solutions-based approach. You believe that strong team collaboration is the key to success. You appreciate working in an international team empowering your team members to thrive in their respective roles. Your positive mindset and great editorial skills together with a keen eye for fashion will make you the ideal candidate to join our brand!
What you need to succeed:
Extensive experience leading a team with strong leadership skills.
Experience working with the broad Social Media landscape.
Proven experience in setting up Social Media strategy.
Proven ability to successfully build and manage creative teams to create business results.
An eye for fashion aesthetics, the marketing and media landscape, tech and trends.
Excellent written and oral communication skills in English.



Additional Information
This is a full-time permanent position based at our Head Office in Stockholm, starting as soon as possible.


Apply by sending in your CV in English as soon as possible, but no later than the 29th of May. Due to data policies, we only accept applications through career page.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.