Social Media Specialist

Are you full of ideas and would like to use your creativity to communicate and engage with kids all over the world?

As a Social Media Specialist here at Toca Boca you’ll keep your ear to the ground and be the one in the know about all the latest trends amongst our target audience. You’ll be engaging with our very supportive, amazing and vocal fans giving them challenges, telling them about releases and all the other exciting things we have in store for them.

What you’ll be doing
You’ll focus on the analytical side of social media management, understanding what works and what doesn’t. You'll also work closely with our team of designers and animators to come up with, and help execute content ideas.

You’ll help build our social content calendar, and plan out the publishing schedule for our Social Media channels as well as for our in-app channel Toca Life MIX. But you won’t be alone. You’ll work together with our Senior Social Media Specialist Parker and Senior Performance Marketing Manager Carl to develop and execute successful Social Media Marketing campaigns.

You’ll keep an eye on how our social media initiatives perform, analyze, draw conclusions and make recommendations as to what to do next. You’ll help present conclusions to the rest of the marketing team, illustrating the results and learnings.

You’ll collaborate with our Community Managers, Emma & Josefin, to build out our community, tracking trends and figuring out creative ways to implement them on our channels.
Is this you?
You’re an experienced Social Media Specialist who has worked actively with YouTube, Instagram and most likely other platforms as well. You have a good understanding of Social Media KPIs and knowledge of Social Media best practices and resources.

You’re a good communicator who’s fluent in English and can express yourself well in writing and you’re able to adapt to the Toca tone of voice. Of course we’ll teach you what that is!

You’re analytical but you love getting creative too. And, you believe in the power of play!

This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.

Good to know!
This position is full time and based in our Stockholm office with a hybrid working model (part office, part working from home). We apply a 6 months probationary period.

As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.

For this particular position we will not be offering any relocation meaning that you have to already be located here in Sweden.

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.