Solution Marketing Manager (430422)

Our Exciting Opportunity


Lead the way to monetizing 5G! Ericsson is the leading 5G vendor and the only one to offer a complete Business Support Systems (BSS) portfolio. The growth opportunity built by 5G and IoT Monetization means that we are expanding our Marketing team.
We are looking for a BSS Solution Marketing Manager to be part of the OSS/BSS Demand Generation team in Ericsson Digital Services. Your work will make a real impact on the quantity and quality of the marketing leads we are generating, and you will be at the frontline in building a digital first organization that accelerates sales.
You will be accountable for driving value argumentation, developing messages and crafting marketing content for Ericsson Digital BSS. You have faith in your marketing knowledge and can be a marketing adviser to the BSS organization!
A genuine interest in marketing as a profession is non-negotiable as is the desire to understand what our customers are trying to achieve and why our software products and solutions can help, better than our competitors. You also have good technical understanding of telco IT solutions (OSS/BSS) including where and how they connect into the wider enterprise technology landscape of our customers.


You will


• Support the integrated marketing and communications plan for BSS
• Develop attractive marketing content and content briefs. For example – blog posts, reports, videos, podcasts and webinars
• Build value argumentation for designated BSS offerings
• Message pillars for differentiation from big and small competitors, to drive content, analyst interactions and events
• Be responsible for your content-generating Marketing Qualified Leads (MQLs) to be accepted by the Sales organization for follow up
• Interpret data from marketing programs and using these insights to adjust content – ensuring maximum lead conversion
• Pull together people and insights from across Ericsson – and use the information to improve our material and ways of working
• Drive effective cross-collaboration with Campaigns & Activations colleagues and the Ericsson Digital Services messaging
• Be a key contact person for marketing and communications matters and specialist marketing advisor towards the BSS Solution Area
• Be a point of contact for BSS matters towards the Marketing & Communications functions
• Proactively engage with Sales Support, in head office and around the world, to better understand what type of material gets traction with our customers
• Support Industry Analyst Relations, Media Relations, and Customer Marketing with information as needed
• Participate in customer visits in Ericsson Studio to better understand what type of information customers ask for, including presentations to customers when required
• Consult on BSS inclusion in Digital Services and Ericsson-wide marketing narratives
• Develop content and messaging for events such as Mobile World Congress and Digital Transformation World. Support media and analyst meetings, workshops and speaking opportunities at these events
• Report to Head of Demand Generation OSS BSS

To be successful in the role you must have


• University degree in Business, Marketing, or equivalent training/experience. Master’s degree in Marketing is a strong advantage.
• Minimum 12 years of work experience
• Domain experience: BSS, marketing, sales support, techno-commercial sales, BSS implementation, OSS
• Speciality in two or more of: charging, billing, mobile money, customer self-care, IoT, telco product lifecycle management, telco partner ecosystem creation
• Stakeholder management in an international matrix organization
• Full proficiency in English
• Exposure to marketing content creation - customer presentations, blog posts, white papers, etc.

Qualifications/Experience that would be advantageous:


• Exposure to press and analyst communication or media training
• Understanding of inbound marketing methodology and digital marketing tools


What´s in it for you?


Here at Ericsson, our culture is built on over a century of courageous decisions. With us, you will no longer be dreaming of what the future holds – you will be redefining it. You won’t develop for the status quo, but will build what replaces it. Joining us is a way to move your career in any direction you want; with hundreds of career opportunities in locations all over the world, in a place where co-creation and collaboration are embedded into the walls. You will find yourself in a speak-up environment where empathy and humanness serve as cornerstones for how we work, and where work-life balance is a priority. Welcome to an inclusive, global company where your opportunity to make an impact is endless.


What happens once you apply?


To prepare yourself for next steps, please explore here: https://www.ericsson.com/en/careers/job-opportunities/hiring-process

If you have any specific questions about this role, please contact recruiter Dorota Baran at dorota.baran@ericsson.com.

Kindly note that we cannot process applications sent via email.

Please submit your application in English.

Location for this role: Stockholm, Sweden or Reading, UK


Curious to know more about the life at Ericsson? Meet some of your future colleagues and watch our People film.



Do you believe that an organization fostering an environment of cooperation and collaboration to execute with speed creates better business value? Do you value a culture of humanness, where fact based decisions are important and our people are encouraged to speak up? Do you believe that diverse, inclusive teams drive performance and innovation? At Ericsson, we do.