Storyteller

What if you could inspire to make everyday life just a little bit better for people all around the world?
The answer is simple: You can. This is what motivates us at IKEA. We’re constantly searching to find new ways to inspire people with ideas and solutions that let them live the life they want.
If you enjoy taking personal initiative and exceeding goals and if you are motivated to work in an agile way, with a desire to learn new things and don´t fear navigating in the unknown? Then keep reading, this might be the perfect role for you.
We're searching for a Storyteller to join the all-new department – The Content Factory. If you're the right person for the job, you'll become part of the Creative Studio, a diverse team of around 35 passionate doers, idea makers and creative thinkers from around the globe. A team that has the creative muscles and the internal backing to build new, wild, unexpected, and beautiful solutions. Always with the intention to be relevant and to find answers to everyday problems in people’s lives, for society and the planet.


WHO YOU ARE
As a Storyteller, we believe you have extensive knowledge of how to determine the creative vision of a brand/company. You have a keen sense of newsworthiness and what makes a story interesting from the audience’s perspective – whether that’s customers, journalists, co-workers or any other stakeholder. You also understand the effectiveness and appropriateness of story assets, like text, images, audio, and videos, and how to combine them. It’s also important to understand the complexity of the IKEA universe and the role of communication as an integrated part of the business.
This job is about creating and telling stories in an exciting and vibrant way. This requires you to be clear and to the point in your way of communicating and to be able to perform work with care and a keen attention to detail. So, if you have the writing and storytelling skills for various audiences, media and touchpoints, internally as well as externally, we should definitely talk. And hopefully you could become part of this bunch of people-centred creatives, who like to make great stuff but leave our egos at the door.
Furthermore, what you need to have to succeed in this role:
• Proven advanced training in creative writing and journalism
• 5+ years of both external and internal communication experience
• Demonstrable writing skills with a strong portfolio
• Excellent in written and spoken English
• Knowledge within creating content that is optimized for SEO
• Preferred: knowledge of IKEA brand, our Tone of Voice, culture and values


A DAY IN YOUR LIFE WITH US
As a Storyteller, you are responsible for writing captivating stories about our brand that makes it easier for people to know who we are, understand our values, and make them trust us. You’ll be part of a brilliant and friendly team that always do their best to help each other out, but you’re the one who’ll focus on creating strong and compelling stories that attracts both existing and a new generation of customers and co-workers.
Some of your main responsibilities include:
• Make the story come alive in a wide range of analogue and digital touchpoints, internally and externally - ranging from our co-worker communications channels to our external facing press room and campaigns.
• Proactively contribute with inputs and expertise in communication strategies and planning discussions to ensure alignment with the creative vision
• Secure development of high-level creativity, working together with other internal creatives in the team and other functions
• Create and maintain relationships with external consultants, managing the opportunities for collaboration and streamlining their use to optimise existing resources.
• Actively push for improvement of content creation, based on trends in communication and the late developments within the communication field
• Work in close collaboration with team members, as well as creatives within other functions, promoting alignment and securing consistency in messages and stories created across the organisation
This role is a permanent position and will be located in Malmö, Sweden.


WHY YOU'LL LIKE IT HERE
This is a place where you can focus on doing your best work. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.


QUESTIONS AND SUPPORT? LET’S CONNECT!
If you have any questions about the recruitment process please contact the Recruiter, Julia Schnittger at julia.schnittger@ingka.ikea.com.
We look forward to receiving your application in English until 6th of October 2022.