Strategic Marketing Manager

Are you an experienced, analysis-driven Strategic Marketing Manager looking for an opportunity to take on new challenges and work with a market-leading solution and front-line technology?

DigitalRoute is a highly ambitious global company with massive growth in the SaaS industry. We believe the world is moving towards the SaaS model, where you consume what you need and pay for what you use while having a great customer experience. Join our world-class team, where you will play a crucial part in communicating the value of the usage-based economy. In addition, we are committed to investing time in your development, supporting your professional growth, and listening to your ideas.

As the Strategic Market Manager you will leverage insight from across the organization and your external network to anticipate market trends and identify opportunities for profitable growth. You will partner with all functions in the business to deploy this strategy, driving a roadmap of differentiated new offerings brought to market through multiple channels with a supported strong brand strategy and external communications program.

What you'll do

- Development of marketing strategy and continuous improvement, including recommendations on tactical choices to accelerate growth
- Create market analysis that includes market sizing, TAM, SAM, and macro and micro drivers using five force analysis and PESTEL.
- Lead strategic initiatives and/or projects related to company growth strategy
- Create competitive analysis and intelligence with a strategic approach on objection handling and communicating USP. e.g., create competitive battlecards, enablement's, etc.
- Develop business cases to support marketing entry strategies, budget requests, projects, and marketing plans
- Marketing and customer segmentation, including identification of new market categories to enter

What you'll bring

- Innovative strategic thinking with the ability to connect the dots and articulate concrete strategies and choices.
- An entrepreneurial mindset to successfully deal with the unknown and the tenacity and persistence to experiment.
- The ability to be effective with limited direction, comfortability with ambiguity, and courage to drive rigorous, fact-based recommendations to senior management.
- 7+ years minimum B2B marketing experience
- Proven experience as a strategic marketer, within an international high growth organization with a B2B SaaS background, ideally within data management and/or data integration
- Understand market analysis including calculating TAM, SAM, and SOM to get market sizing.
- An analytical and creative mindset with a data-driven approach



DigitalRoute has the only platform that is purpose built to convert raw usage data into billable items. This enables companies to capitalize on the growing wave of usage-based business models. More than 400 companies rely on our platform for usage-based monetization, quote-to-cash automation, finance system consolidation and telecom mediation. We deliver extreme precision in the most complex environments in the world. We’re the new standard for usage-based revenue.