Swedish Country Manager for eSports company

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Reporting to the VP of Commercial, this role is part of the commercial team and focuses on the Swedish market on our client's brands. The overview of this role is to work closely with the acquisition, content and CRM teams to ensure they are acquiring good value players from Sweden. The role will then create engaging marketing plans to ensure our client retains these players and increases their lifetime value across sport and casino products.

  

Some of the responsibilities include

Create and implement attractive welcome offers which appeal to the Swedish market.

Work closely with the affiliate team and partners to ensure acquisitions strategy remains cost effective and player value is meeting pre-set targets.

Be at the forefront of SGA regulation to ensure all brands are compliant.

Explore new acquisition channels outside of affiliates to gain new players.

Create an own the Swedish marketing budget with a focus on achieving and delivering the agreed monthly KPIs.

Working closely with the affiliate team to ensure customers are being onboarded smoothly with focus on maximising reg to deposit conversions.

Creating, implementing and reporting back on new marketing incentives that increase player loyalty.






Requirements

Excellent English & Swedish communication skills (written and verbal)

Degree level education. Marketing related degree would be an advantage but not essential.

Ability to edit HTML and QC the coding of others to a high level.

Knowledge of CRM systems and processes

Knowledge of affiliates and media buying practices

Good understanding of Excel with the ability to produce detailed analysis.

2 years experience working within a CRM / marketing team.

Knowledge and understanding of the betting industry (in particular SGA regulations)


​Would be considered an asset

Previous experience in the online gambling industry (Sport and Casino).

Strong all round sports & casino knowledge.

Knowledge and experience of using Google Analytics and/or Tableau.



What we offer at this great place to work

Yearly salary €60k+
State of the art technology and equipment

Hybrid work allowance

Regular team and company events

Stability – excellent reputation for quality work

Great work-life balance – flexible working arrangement

Ongoing training and advancement opportunities – life coaching offered among others

Birthday Leave

Awesome offices providing weekly breakfast (applicable to non-remote employees)