Trade Communication Specialist Europe

For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By staying humble and open for new ideas – we can push the boundaries for cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.
At Electrolux we want our consumers to love our brands. That’s why we have the goal of becoming a world-class consumer marketing company and we are focused on delivering best-in-class consumer experiences throughout the journey. This is where you come into the picture!
The European Conversion Marketing team is looking for a Trade Communication Specialist. This person will provide Electrolux and our trade partners with relevant, accurate and timely Brand and Product information to facilitate the commercial launch of our products. You will gather market-, competitor-, category- and product knowledge, and create B2B communication assets (Product Trade presentations, Pitch documents and Brochures) to engage our retail partners.
Your main tasks:
· Work closely with the Product Experience and Content teams to understand our product and range storytelling, key selling arguments, market potential and competitor landscape
· Analyse product information / market insights and create structured briefs to external agencies.
· Define the assets to be created and identify new formats to engage the target audience (B2B).
· Steer the overall project planning and secure deliverables according to timings and business goals.
· Measure performance of the assets created (identify scoring criteria) and strive for continuous improvements.


Qualifications:
· Preferred Degree in Marketing, Business Administration or relate
· 3+ years of experience in retail/ shopper/ trade marketing, preferably in consumer goods
· Understanding of market and business dynamics when selling through distributors and retailers
· Experience in working within international and multicultural teams
· Ability to translate raw product and market information into clear, concise and exciting communication together with an external agency.
· Good project management skills, able to plan, prioritize & deliver on deadline
· We are looking for an agile team player, with excellent listening and communication skills, and passionate about marketing, sales and omni-channel retail.
Please note we have identified an Internal candidate for this position and you are only eligible to apply if you have been employed or have been employed at Electrolux.