Trade Marketing Lead – Swedish speaking

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Working at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation.
If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales.

Your ‘day to day’:
In line with market’s commercial initiatives plan, you will deploy and coordinate all marketing campaigns and propositions in Sweden with close collaboration together with Nordic Marketing teams as well as market’s commercial channels. Your target will be across all human-interface channels in order to effectively communicate PM brands to the consumers at Point of Sales.
Accountabilities:
· Lead in-store activation based on Global and Nordic developed communication campaigns and the needs of the Swedish Commercial Team.
· Develop and implement activities that focuses on trade activation, engagement and category education.
· Identify issues and opportunities based on market data analysis and projects outcome.
· Understand retailer drivers and pain points via retailer interviews, field visits and feedback.
· In cooperation with Commercial Channels and Nordic Marketing, contribute to the development of effective Trade Education Platforms
· Lead the business presentations towards trade including trade mailing
· Ensure that all Trade Marketing activities are aligned with current legislation, local regulations and PM policies before approval.
· Develop yearly trade marketing plan and align with relevant internal stakeholders
· Participate in commercial programs, projects and initiatives providing trade marketing expertise, from idea generation to go-to-market (GTM) and execution.
· Lead assigned budget, 3rd party agencies, and internal & external project teams to ensure delivery of quality results within agreed timeframes.

Who we’re looking for:
To be successful in this role you need to be customer-centric and have excellent collaboration and communication skills. You are able to work with tight deadlines and enjoy working in a fast-paced environment.
· A university degree in marketing, business administration or other relevant field
· Experience within retail /trade marketing, ideally within the FMCG sector
· Strong analytical mindset and enjoys gathering insights
· Comfortable working with MS office
· A strong collaborator across disciplines and hierarchies to effectively steer a wide range of internal and external stakeholders
· Fluency in English and Swedish is a requirement for this role

What we offer:
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
· Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
· Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
· Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
· Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.
· Take pride in delivering our promise to society: to deliver a smoke-free future.