User Researcher

Company Description


We are looking for Researchers to join our Product Exploration product area and Customer Engagement product area.
You are an experienced Researcher with strong communication skills who can coordinate and execute valuable research projects with distilled actionable outputs.
You will work across the Product Area supporting a cross product team view of the customer journey and support individual project teams with your professional research capabilities.


Experience Design at H&M Group
At its core, Design is about making things better, and as such, make the world better.
At H&M Group, we consider the needs of present and future generations, and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. Experience Designers are mission critical as you are tasked with bringing our customers with us by making sure everybody feels welcomed, included and empowered on this journey.
H&M Group has a proud history of design, style and brands reaching millions of customers. And our Experience Designers are tasked with translating this history into beautiful, welcoming, and modern digital experiences our customers love.
You will be joining a rapidly growing and diverse team of talented and passionate Experience Designers and will work tightly integrated with cross-functional product teams. You will also collaborate with stakeholders across the business impacting product decisions across H&M, COS, Arket, Weekday, Monki and more, with your design craft, empathy and customer-focused mindset.


What You Will Do
Help define the vision for our digital experiences by empathizing with our customers and understand the challenges and opportunities within this space.
Plan and propose the right research methodologies and prepare and facilitate the associated research activities and distill and document the output.
Capture and document a deep understanding of our customers’ needs, wants, behaviors and emotions in outputs such as customer journey maps, personas as well as support production of prototypes.
Shape a shareable understanding of how customers experience our products combined with market insights, technical constraints and business needs to inform the creation of designs that surprises, delights and delivers through amazing experiences.
Champion and embed research data as a vital element of the product delivery agile life cycle.
Collaborate with Product Designers, Brand- and Visual Designers, Developers, Product Owners, Business Analysts, and other stakeholders.
Take opinions and emotions out of the process by bringing to life the true customer voice into the room.

Your Mindset & Skills
Passionate about understanding the users’ needs, motivations, behaviors and can translate them into actionable deliverables
Proven professional with 5+ years of experience in research and analysis in the digital space.
Experience with retail, fashion, or comparable consumer brands.
A strong understanding of usability and user experience
Experience with a variety of different user research methods applied across the product development process.
Ability to translate user insights into actions formulated to fit an agile product methodology.
Excellent communicator able to articulate design rationale with solid analytical thinking and problem-solving capability - you love to simplify the complex.
Engaged, open minded and ambitious team player willing to share and learn

Cultivate a deep understanding of user needs, behaviors, attitudes, and emotions. Discover how people experience our products, test prototypes, advocate for users, and help deliver design that surprises and delights.
Strong with all the following, and supports others in:
Building relationships with users, recruiting participants, scheduling, and facilitating moderated and unmoderated, quantitative and qualitative research.
Iterative usability testing, field visits, contextual enquiry, focus groups, and surveys.
Analysis, communication, and practical actioning of user insight, including from all of the above, plus databases of user feedback, analytics (web, database, server logs) A/B testing, and competitor analysis.
Bringing customer stories and experiences to life for employees across sage. Metrics and measures for evaluating User Experience.

This is a fulltime position with placement in Stockholm. If you feel that the role is a good match with your background and ambition, please apply with CV and portfolio, no later than 14th of February 2022. Right now, we are mainly prioritizing designers already living in Sweden.
Tech delivers technological solutions for the entire value chain for all our brands. The best ideas evolve when great minds with different perspectives get together. We’re all on the same team in a global environment and we learn from each other. There are endless opportunities to grow – your development is all up to you! We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. H&M Group – Business Tech.