Vice President of Brand Strategy

Job Description - Vice President of Brand Strategy
Truecaller is a Swedish company founded in 2009 in Stockholm, Sweden by Nami Zarringhalam and Alan Mamedi. The app began when our Co-Founders, as students, wanted to create a service that would easily identify incoming calls from unknown numbers. Today, Truecaller is loved by over 270 million monthly active users around the world, and is the leading app for Caller ID and spam blocking. Our strongest presence is in South Asia, Middle East, Africa, and our HQ is in Sweden. We are backed by some of the most prominent investors in the world such as Sequoia Capital, Atomico, and Kleiner Perkins Caufield & Byers.
We are looking for a strong leader who specializes in brand expansion strategy and can make Truecaller a household name in new markets.
As Vice President of Brand Strategy you will be working out of our HQ in Stockholm, Sweden and reporting to the Chief Commercial Officer. India will not fall under your responsibility but you have the opportunity to create other markets and replicate our success in India. Perhaps even exceeding our success there.
As this is a leadership role, you will be expected to lead a team of driven and high performing individuals. In addition, you must build and maintain a healthy relationship with both technical and non-technical members inside and outside the company.
You are expected to possess these important skill sets.
Creative Brief: Everything starts and ends with this one document. You should have the knack of crafting simple, honest and unbiased creative briefs which bring to light the challenges and opportunities prior to embarking on any project.
Media Planning and Execution: We believe in integrated communication. Not one set of media alone can work, nor will all types of media work. We have to pick and choose the right media and execute them immaculately for every campaign. Hence, the ability to adapt, improvise and implement will be an important quality.
Consumer Insights: You possess a keen eye to pick up signals and connect the dots. Our consumers are demanding and expect only the best from us. In this way, you must use internal data points, derived insights (published data) and on-the-ground research to come to devise a strong product marketing narrative.
Brand Spokesperson: Affable and down to earth people align with our philosophy. We expect you to embrace this ethos and bring us close to our consumers and media friends. An articulate and honest expression of our opinion shall define what we are as a brand.
Mentor and Leader: Clarity in communication, being an excellent colleague and mentoring the team matters the most. You will be leading a team of talented future leaders. Experience in nurturing their skills and expanding the team shall remain a core aspect of your function.
Collaborative Ethics: In this role, you must be open to varying opinions but rely on facts. We always work with two important stakeholders in our line of work. Internal business owners who lead the product development, and external partners comprising advertising agencies, media and research partners. An act of fine balance is needed to manage expectations and get the best output which delivers for both.
Your skills and background
15+ years of experience in global brand expansion and adoption strategy
Experience leading a team of creative and media professionals
Passion for consumer research and insights
Excellent people management skills
An advertising agency background handling global accounts/brands is an added advantage

NOTE: This job description is not intended to be all-inclusive. The employee may need to perform other related duties as negotiated to meet the ongoing needs of the organization.