VP of Marketing

VP of Marketing

We’re looking for a VP of Marketing to build a world-class marketing team that positions our cutting-edge technology in the market. Kognic provides software to companies competing to win the huge and growing market for advanced driver assistance systems. We need your help to position and explain how our software supports development of a great automated driving experience without accidents.

Marketing at Kognic

We understand the tremendous power of a strong brand, and smart positioning, when winning an emerging market. We are the leading provider of perception analytics, i.e. software that both accelerates the development of automated driving and makes sure it is safe. And we want the world to know the value we bring.

We provide advanced software used to solve problems that are both complex and complicated, so we need a leader who can help make hard things really simple. That starts with interpreting our vision and continues all the way to the content we produce.

Today, the team covers the whole pipeline from content production, event planning, social campaigns, and messaging to product marketing, search engine optimisation, and video-making.

What will you be doing

As VP of Marketing at Kognic, you will be an integral part of our management team, responsible for translating our vision and strategy into a powerful brand and message. While we have some idea of what we need, we are looking for a leader who can make it clear what great marketing looks like.

We think that includes working on:

- Coaching the existing team & hiring new marketing professionals. We are strong believers in powerful teams over individual heroes.

- Establish and maintain our message house to make sure we tell a consistent story

- Continuously evolve our brand values and design

- Increased brand awareness to ensure all our potential clients knows about Kognic and what we do

- Evaluate our choice to pursue an Account-Based Marketing strategy, and build on what we have so far if it turns out to be the best way forward

- Raise the bar for product marketing and product positioning together with our product team

- Maintain and strengthen the organisation’s overall brand by keeping a watchful eye on all media avenues

- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

- Organise promotional events and support in funding activities



What you bring along



- Great storytelling skills and an ability to make complicated things simple

- Experience from building and leading a high performing team

- Experience from product marketing and product positioning of enterprise software (minimum 5 years in B2B software marketing)

- Knowledge of marketing-related business practices, including market research, technology, and budgeting

- Proficient with marketing-related software programs and CRM tools

- Metrics-driven marketing mind with an eye for creativity

- Excellent English skills



What is in it for you?

Other than working with extremely talented and humble people in a fun and creative environment we also have a lot of other great benefits!

- Strong values and purpose-driven company
- Workplace flexibility and Work-life balance
- Competitive salaries
- Exciting career opportunities in a dynamic and fast scaling startup!
- Parental pay, salary exchange, maximum health benefit, order your own workstation, place your own pension - to name a few




Application

We recommend that you submit your application as soon as possible since we will be reviewing the applications regularly & reach out to you.

If you have any questions regarding the position, please contact our Talent Acquisition Partner, Padma Subramanian at padma.subramanian@annotell.com.



About Kognic

Kognic was founded in 2018 by Oscar Petersson and Daniel Langkilde, two engineering physicists working in the field of Deep Learning. Our mission is to make safe perception for autonomous mobility possible. We now support world-leading companies in the field of Autonomous Driving, Advanced Driving Assistance Systems and Active Safety development worldwide. Our office is located at Lindholmen, just by the beautiful waterfront and Lindholmen Science Park.