VP Performance Marketing

VP Performance Marketing

As the leader of the performance marketing team, you will run the consumer site, and manage the day-to-day sales of the website and commercial plans. Your goal will be to increase customer acquisition, activation, and retention. You will manage a skilled team of digital marketers under your guidance. The ideal candidate will understand the fashion industry, have experience managing an e-commerce P&L and a marketing funnel, making data-driven decisions and know how to set a business apart from extensive competition.

Your Future
Drive all customer acquisition and retention efforts through all relevant digital marketing channels such as affiliate marketing, SEO, SEM, Social advertising, co-operations, e-mail, and retention marketing tools.
Localize the marketing efforts by market to achieve the highest possible impact of each marketing dollar spent
Work with cross functional partners to ensure the business objectives are met. This includes close co-operation with the brand, production, business intelligence and IT departments to optimize conversion and activate our existing customers to increase the purchase frequency.
Analyze user experience across marketing channels through analytics and determine potential improvements
Responsible for performance marketing from all paid channels which account for more than 80% of marketing budget
Develop and maintain bottom-up forecasts and budget for sales, promotions and fuel required to meet the yearly/monthly/daily sales plan
Follow and analyze daily metrics to maximize revenue and minimize cost of sale.
Build upon, develop, and lead our stellar team of currently 30 digital marketers and data analysts
Negotiate compensation and project details for contractors and vendors related to marketing and promotions
Responsible for developing, implementing, managing, and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
Improve conversion rate through performance improvements in the funnel and related site content through UX and UI improvements.

Your Past
Proven background in digital marketing. 10+ years’ experience in marketing and/or advertising within a related industry.
5+ years’ experience in a supervisory or managerial role
Bachelor’s or Master’s degree in engineering or business administration
High understanding of web traffic acquisition on a global level and a proven track-record where you have increased web traffic, affiliates networks, social followers, and sales
Familiarity with strategic marketing campaigns

Your Skills
Exceptional analytical skills and good sense for business and numbers. highly process-oriented and data-driven
Strong leadership and project development skills
Excellent communication skills to be able to communicate and operate both internal and external projects
Acts pragmatically, respects deadlines, and understands that no one else does the job for you
Enjoy working in a fast-paced environment adapting to new changes. Powered and stimulated by driving results and ambitious targets
Positive attitude, honesty and humility are characteristics we value highly
Entrepreneurial mindset with a drive to revolutionize the e-commerce industry



Location: Gothenburg, Sweden
Start Date: ASAP


JOIN THE DREAM TEAM
Working at NA-KD is unlike any other gig. We’re a young company with a startup mentality and a hunger to be the best. In less than four years NA-KD has become one of the fastest growing fashion e-commerce brands in the world. And we have a three million strong community to prove it. How? We see no limitations, only possibilities. No failures, only learning opportunities. We’re problem-solvers, disruptors and early-adopters. We’re doers. And if you dream of going to work every day to build the next big thing – then welcome home.