Web Analyst to Global Customer Centric Analytics team

Company Description
H&M is a workplace where you’ll join a global fashion family that combines teamwork with individual expression and gives you the challenges and opportunities that can help you learn, grow and succeed.
We believe that it’s when you mix and match different talents, experiences, and styles that the real magic happens. That’s why our teams are built with different personalities, talents and people from all kinds of backgrounds. If you are willing to learn, grow and help our customers and your colleagues, H&M will always be a place for you to both express your individuality and feel like you belong.
We also believe that you can’t change the world without great people on your side. So, we offer all our employees generous benefits, lots of learning opportunities and the possibility to start building a more long-term career. Bring your whole personality to work, stay as long as you want, and grow more than you ever thought was possible. Be yourself & more at H&M.
Job Description
As a Web Analyst you will shape business decisions for one of the leading fashion companies in the world and be a part of a diverse culture within Global Customer Centric Analytics team(CCA). In addition, you will get to work with data analytics and one of the best tool stacks in the industry.
CCA is a team within the H&M brand’s Global function with the core mission of, in a forward-looking manner, support and empower Regions & Business Units, setting a holistic strategy for customer experience & sales in collaboration with relevant teams​.
The CCA team is based on a strong web/data analytics foundation with focus on web behavior and global customer segmentation across the platform. We support with best data analysis practices. The team consists of 5 business analysts and a team manager.
The job of a web analyst comes with lots of responsibility – and lots of fun. Your to-do list includes
Transform business questions into analysis that yields actionable insights for improving customer experience, optimizing marketing efforts and guiding business development.
Integrate data from different sources to gain deep knowledge of the customer experience to identify opportunities and troubleshoot issues.
Support strategic business initiatives with data-driven insights.
Work closely with the tag management teams to ensure data quality.
Place and prioritize new web analytic demands and incidents with IT.
Create reporting that is common for all brands so that we can compare user behavior on the different brands sites.
Support hypothesis testing strategies and A/B or multi-variant testing designs.
Working with our visual analytics tool together with the brands to learn more about where we can improve our sites to support the user behavior.
Support the web analysts on the different brands and share best practice, to make sure each brand gets the most out of the web analytics setup.
Contribute in projects and respond to ad-hoc requests.
Stay current on trends and best practices in digital analytics and e-commerce.

Qualifications
At least 3 years of experience in a digital analytics role
Knowledge of retail and e-commerce
Knowledge of digital marketing and media attribution
Experience from one or multiple web analysis tools (we use Google Analytics)
Experience with web analytics implementation
Previous experience with Data Visualization
Knowledge of database languages (e.g. SQL) and scripting languages (e.g. Python, javascript) or a desire to learn
Basic experience in BigQuery or a desire to learn.
Previous experience with tag assistant tools (such as ObservePoint)
Experience in tag management software
Strategic and critical thinking skills
Ability to communicate complex data through effective data visualizations and dashboarding
Preferably international experience

As a person, we believe that you are a communicative, driven and engaged team player who loves to collaborate and learn. You thrive in a fast-paced and changing environment and you do it with an open mind to improve and find new and efficient ways of working.
Additional information
If you feel that your experience, skills and ambitions are right for this role, apply by submitting your CV. At H&M Group we strive to have a fair and inclusive recruitment process. Why kindly ask you to not attach cover letter in your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.